Top trends to watch in 2013: solar soft cost reduction

Top trends to watch in 2013: solar soft cost reduction

Mark Liffmann | Jan 16, 2013

Over the next few weeks, we’ll share our views of the top three trends to watch for in the U.S. solar market (focusing on the PV market; apologies to the solar thermal folks reading). This week, we look at the first trend: soft cost reduction. It’s no secret that...
3 steps to reducing solar customer acquisition costs

3 steps to reducing solar customer acquisition costs

Brian Boler | Nov 16, 2012

In anticipation of the soon-to-be released NREL report that benchmarks solar soft costs in 2010, plenty of media attention is being given to soft-cost reduction strategies. According to NREL’s data, customer acquisition and system design make up 11 percent of the cost...
Reflections on SPI 2012 and Bill Clinton’s keynote

Reflections on SPI 2012 and Bill Clinton’s keynote

Mark Liffmann | Sep 24, 2012

The highlight of Solar Power International 2012 (SPI) was former President Bill Clinton’s keynote – proof positive that the solar industry has come of age. Many of us remember the small solar tradeshows of yesteryear with a few dozen booths and a few hundred...